Galeb chocolates – made from premium cocoa, perfected by our expert technologists and state-of-the-art production. “Galeb – Freedom is in you!”
Negro Candies – the power of taste and quality since 1928. Unique taste, special recepies and candies that are hard to resist.
Honey Heart – Our gingerbread coated in real dark chocolate, with juicy fruit filling whose aroma is enhanced by honey and distinctive spices.
In the last decade alone, we’ve produced enough Honey Heart that, if placed side by side, our “honey path” would circle the Earth 1.5 times!!!
Galeb chocolates – made from premium cocoa, perfected by our expert technologists and state-of-the-art production. “Galeb – Freedom is in you!”
Negro Candies – the power of taste and quality since 1928. Unique taste, special recepies and candies that are hard to resist.
Honey Heart – Our gingerbread coated in real dark chocolate, with juicy fruit filling whose aroma is enhanced by honey and distinctive spices. In the last decade alone, we’ve produced enough Honey Heart that, if placed side by side, our “honey path” would circle the Earth 1.5 times!
Before they became your favourite – we created them. Every treat we make carries a piece of the past. Discover how years of dedication, love, and recipes shaped the flavours you know today.
A candy and chocolate factory named Braća Ruff was founded in Subotica – one of the most renowned factories in pre-war Yugoslavia and the predecessor of today’s Pionir. That same year marked the birth of Pionir’s oldest brand – Menthol Candies, which still preserves its iconic hexagonal shape.
Pionir’s most iconic filled candy brand, NEGRO, is created. Beloved as the throat’s chimney sweep, it has always clearly conveyed the health benefits of liquorice and mint.
The factory grows and is divided into four departments: drops, chocolate, dessert, and packaging.
The factory is nationalized and becomes socially owned, continuing its operations and preserving existing brands.
The first Galeb chocolate is produced, giving birth to a brand that lives on to this day.
Hazelnut Caramel is created – an undisputed leader in its category and a recipient of numerous quality awards.
The first hand-shaped Coconut and Chestnut chocolate bars are made this year. With technological progress and investment in production lines, their manufacturing was modernized, but the original recipe was preserved.
Mignon Cubes entered production this year and have remained a constant on the market, especially cherished across regional markets.
Honey Heart – the first true gingerbread is created. The old masters’ honey dough recipe has been carefully preserved and passed down through generations of technologists.
Following privatization in 1998, Pionir enters a new phase of rapid growth and development, modernizing production and embracing a contemporary business model.
The KIDY brand is created, a chocolate bar that has long been the holder of the title of the best-selling domestic bar.
Mony Rice is created. Cocoa flavoured cream sweet bar with puffed rice and cocoa cream topping.
Favourite among consumers and recognizable on the market.
Entering the cereal bar category, a major investment and the launch of Vitanova cereal bars on the market.
Pionir celebrates 100 years. A century-long tradition is celebrated with a series of activities in the anniversary year. The first Galeb chocolate with 80% cocoa parts and a version of it “without added sugar”
The house of real gingerbread launched Honey Pretzels on the market this year, which quickly found their way to the hearts of gingerbread lovers.
The good image of Pionir is the result of a clear identity, quality work and good interpersonal relations. By constantly improving its knowledge, applying new technologies and modern ways of organization, Pionir achieves top quality production
Our story is constantly evolving – through projects, partnerships and social responsibility. In this section you can learn more about our activities, results and the values we stand for. We share what we do because we believe in openness, cooperation and positive impact. Follow our steps and be part of the story that we are building together.
At Pionir, responsible business isn’t just a principle – it’s a deeply rooted value. We strive to be a reliable support system – for our employees, customers, partners, and the broader community. We believe that a company’s true strength lies in caring for people and the environment in which it operates.
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