EN
Our story does not begin with words, but with the first bite that evokes memories
Pionir today
From symbol to leader
Pionir d.o.o. – Company for the production of chocolate, candy and baked goods is one of the leading manufacturers of confectionery products in southern Europe with a 100-year tradition.
Pionir d.o.o. Beograd is part of a large and successful business system – Alco Group, which in addition to trade, design, construction, tourism and hospitality also has a developed production segment.
Pionir’s head office is located in Belgrade, while production capacities are installed in factories in Subotica, Paraćin and Prokuplje. The largest part of the Pionir range is produced in the factory in Subotica, where Pionir’s largest brands were created: Medeno Srce (Honey Heart), Negro, Lešnik karamela (Hazelnut Caramel), Galeb, Vitanova and Kidy.
What drives us?
We believe that consumer trust is built every day – through dedication, consistency, and unwavering quality. That is why our team works hard every day to be a support in the choice and to bring more reasons to smile through each product. Because we don’t just make sweets – we make the world sweeter.
Future we are building
Our vision brings together energy, knowledge and dedication with the aim of remaining recognizable precisely for what consumers value most: meeting expectations and high quality. Through clearly set goals and their consistent implementation, we build a future in which every bite justifies trust.