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Septembar 26, 2025

We Make the World Sweeter

Caring about all inputs that make up the final product is an imperative for the Pionir company. Careful selection of all ingredients as well as long-term cooperation with suppliers of the highest quality raw materials guarantee a high-quality and safe product that Pionir offers to its consumers. Speaking individually about the benefits of Pionir’s brands, it is necessary to mention the use of the highest quality cocoa mass and cocoa butter in the production of milk and dark chocolate.

Dark chocolate with a higher percentage of cocoa mass has numerous beneficial properties: it is an ideal source of phosphorus that “feeds” the nerve cells of the brain and an excellent source of iron and magnesium. It can be found in the Pionir range under the Galeb Premium brand. Generally, all chocolates stimulate the production of serotonin – the “good mood” hormone that reduces depression and makes us feel better. On the other hand, chocolates also contain theobromine – a mild stimulant similar to caffeine that has a beneficial effect on calming coughs. It should be emphasized that chocolate contains an extremely small amount of caffeine, so it can be freely consumed by those who have problems with insomnia.

Due to the growing trend of more careful selection of food items, as well as consumers with special nutritional needs, we created Galeb Premium chocolate with a high percentage of cocoa parts, without added sugar. Enjoy the full taste of dark chocolate with fewer calories!

For those who love gingerbread, it is important to emphasize the honey and the mixture of quality spices contained in Honey Heart, the brand leader of Pionir. The topping made of real dark chocolate and the composition of the Honey Heart make it possible to consume the mentioned brand even during fasting, which is extremely important for all lovers of real gingerbread. While fasting, our consumers can also enjoy the following brands: hard candies, crackers and YES Flips, O’Clock products and the jam program.

In the candies program, we use only natural colours, while the fruit-filled candies use powdered fruit.
Yes salty crackers, in addition to being suitable for consumption during fasting periods, are also known for their exceptional blend of herbal spices. They are free from preservatives, artificial colours, or trans fats.

For all athletes, Pionir has prepared a range of energy cereal bars launched under the Vitanova brand. A variety of flavours dominates the Vitanova range, aiming to satisfy the diverse tastes of our consumers. Rich in dietary fibres and proteins, these bars are an excellent source of extra energy.